It can be today or maybe tomorrow, the day when job openings open up and companies start looking for the ideal professional…

This could be you, who will soon be spending hours answering interview questions, taking a required certification, or participating in a dynamic.

But all this will only happen if you can demonstrate beforehand, in a small paper, why you deserve this opportunity.

The purpose of this document is to help you build the best summary of your characteristics and experiences, the best known sales resume.

But before our team of Blue World City start writing, let’s take a step back and understand all the precipices that surround this work. Come on?

Why does a company hire someone?

The first step is to understand why a company opens a job opening.

The curious thing is that, as we are talking about sales, the reasons why a company hires someone are exactly the same as why someone buys a product or service that a company offers:

  1. Increase earnings: A company cannot grow without increasing its employee base.
  2. Reduce risk: there is no machine with the reasoning of a human workforce.
  3. Losing less: if there is no manpower to serve my client well, they are ”’leaving money on the table”.

Know that the selection process exists so that companies can find the best professional for each of their vacancies.

Thus, what organizations are looking for are:

technical alignment

There are no bad candidates, there are candidates who do not fit the job.

That’s exactly why companies will validate your knowledge level, identify your skills and also consider your experience.

All this to find a set of features that best meets the required need.

For example, if we are talking about sales openings, it is impossible not to assess the candidate’s diction and intelligence.

It is extremely necessary for you to be able to communicate clearly and, at the same time, adapt to the different scenarios you will face.

But that’s not all, it’s no use having a jewel in your hands if it doesn’t fit your finger.

In the company it is exactly like that, you can be the ideal candidate for the wrong place.

And that’s why we can’t forget about cultural alignment.

cultural alignment

“Cultural fit is the likelihood that someone will reflect and be able to adapt to the core beliefs, attitudes and behaviors that make up your organization. Harvard Business Review

In cultural alignment, what the company seeks is to find a candidate who has personality traits that are associated with the company’s culture and mission.

However, don’t think that this is an important element only for the company. As a candidate you should seek to work in companies that are aligned with your profile!

Just imagine, when you go to a party with friends but you don’t like the singer who is going to do a show. The probability of you getting discouraged and not enjoying the party as you should is very high, don’t you agree?

This is exactly what happens in the organizational environment, if you are not aligned with the company’s profile, you will not feel fulfilled working there and, consequently, this will negatively impact your performance.

And the result of this, in the future, is that you will be an unmotivated employee looking for another vacancy.

Bad situation for you and also for the company that is investing in your potential.

If you’ve made it this far, I imagine you’ve already noticed that everything is closely associated with your profile and now you’re curious to know how to identify it.

How do I know if my profile is the right one for the job? 

The big answer for this is self-knowledge, the first step is to get to know yourself well, then let’s get to know the companies and their respective vacancies!

For this you basically have 2 ways: do it yourself or seek help from a coach.

Here, I want to help you do this, or at least part of it, yourself. Come on?

Start by asking yourself the following questions:

  • What I like to do?
  • Where do I want to go? Am I prepared for this?
  • What are my qualities?
  • What are my faults?

Feel free to add other questions here.

The idea is that you can think of yourself and start making some criticisms so that you can start to identify where you can fit in best.

You can also do some personality tests on the internet which are pretty cool, I would recommend 16 personalities.

When we talk about sales professionals of Capital Smart City, there are characteristics and skills that are favorable to the career, I’ll leave some of them here for you to analyze:

  1. Communicative: knowing how to articulate well the message you want to pass on to the other person.
  2. Empathic: knowing how to put yourself in the other’s shoes.
  3. Have coachability: ability to assimilate feedback and put it into practice.
  4. Optimistic: tendency to have a favorable view of situations.
  5. Ethics: knowing how to respect the position of others.
  6. Curious: has great desire to know
  7. Responsible: sense of responsiveness to the actions and processes involved.
  8. Smart: ability to solve complex problems/situations in a simple way.
  9. Proactive: ability to act without relying on commands.

If you’ve already answered the questions and looked at the characteristics, I imagine you already know if it’s in sales or another area you want to work on. Correct?

Now it’s time to start writing your resume.

But first, let’s remember what a curriculum is?

A resume is nothing more than a document that contains a summary of your professional life and your personal information.

It is your business card to get a job opening in a company, that is, it is through it that companies will make their first selection of candidates.

So we need to build a document that makes a good first impression

Also, remember that curriculum analysis is one of the steps in the selection process!

Why is a resume rejected? 

I imagine you’re wondering, but how does a company choose these resumes? What can I do to be approved at this stage?

So, there are some criteria for rejecting sales resumes, I’ll leave some of them here:

1. Data omission and outdated information

Do not forget to put the period you stayed in each of your past experiences, this is valuable information and is easily accessible by the company.

Also, try to keep your personal information, especially email and phone up to date. Remember that it is through these means that you will be contacted.

2. Incorrect language: Portuguese errors

Be careful with your text, remember that your resume must be in grammatical agreement with the Portuguese language. In order not to go unnoticed, reread it calmly before sending it to the companies.

Another key tip, as sales professionals, it is very common to include experiences with tools in the area in their resumes. Be careful when writing these names, if you are unsure how to spell it, do a quick search or don’t put this extra information.

3. Visual pollution

Your goal is not to draw attention to the sales resume template, but rather to the information it contains.

For this, the organization and structure of your document makes all the difference!

Try to use a design that doesn’t have too many elements and colors. Set your default letter and don’t make too many variations.

3 Basic Rules for Writing a Sales Resume:

1. Objectivity

A good resume is not necessarily one that is full of information!

Being objective is nothing more than being true regardless of individual subjectivity caused by perception, emotions or imagination.

In other words, bring to your sales resume all the real elements that make up your professional career, neither omit nor lie.

2. Contextualization

A lot of information will not change depending on the position and the company you are applying for, but always remember to contextualize your objective or area of ​​interest before submitting your resume.

This is very important as the reviewer can immediately disqualify you for it!

Think with me, if you are running for a sales position, your objective has to be at least to work in the commercial area, do you agree?

These are details that make the difference!

3. Differentiation 

Try to do something different from the usual, but that will add value to your resume.

For example, when sending your document via email, write in a paragraph about your goal or, for sales, describe your knowledge of some sales technique.

But don’t forget, nothing too extensive!

basic structure 

After having already chosen the base template that we left here for you, now I want to highlight what information is essential for a good resume:

#1 Personal data

It is through this data that the company will contact you. Put your contact and recent information and if that changes, don’t forget to update.

It is not necessary to share details of your personal life. Just name, telephone, email, address, age and maximum marital status.

#2 Objective for the vacancy

Make it clear what your goal is for the job you are applying for.

The most important thing here is for you to remember the 3 points mentioned above: objectivity, customization and differentiation.

Bring an objective out of the box, this will position you as a better candidate!

Instead of putting common things, for example, working in the commercial area or being inside sales, go deeper.

Prioritize a more impactful objective, such as consolidating a sales career, helping market X (whichever you are in) maximize revenue, or bring consistent sales results.

Feel free to use your creativity at this time 😀

#3 Academic and technical background 

Describe your entire background and share your job-related certifications.

Less is more, never forget!

It makes no sense to fill the curriculum with certifications that do not complement the position.

#4 Skills

You can explore soft and hard skills here.

Hard skills are your technical skills or learning that you gained through your experience. For example: language, office package, google analytics and CRMs.

Put your level of knowledge to each of them!

Soft skills, on the other hand, are the attributes and habits that differentiate your work from others, often derived from your experience.

As an example: negotiation, creativity, leadership, etc.

#5 Professional experiences 

Describe all your past work experiences, but be sure to put them in order from newest to oldest and make the length of stay clear.

To complement this, also add the skills you have developed in each of your experiences.

For example:

Sales Development Representative | (company) – March 2020 to present

  • cold call
  • Qualification
  • lead generation
  • Cadence flows
  • Sales Engagement

#6 Certifications 

We know that certifications are one of the ways we can use to demonstrate our acquired knowledge.

For this, leave a space separate for you to highlight the certifications that will add value to the position you applied for.

Don’t forget to detail the course time and of course, put the institution where you provided the content.

Now that you have your résumé ready, there’s no point in leaving it saved on your computer or in a drawer. You need to advertise your availability so you can find a vacancy!

Where should I post the resume?

There are several ways and sites that you can send your resume, my tip is that you try to choose the following sources:

  • If you’re still in college, look for the coordination and find out if the institution has a project for this (the vast majority help with the dissemination of vacancies)
  • Make a list of 5 to 10 companies you would most like to work with. Check if any of them have a vacancy available. If not, go to LinkedIn, look for a professional in the area you want to work and send a message in private showing your interest.
  • Post in your LinkedIn feed, sharing your knowledge and communicating your availability to the job market.
  • Try to be associated with some sites, such as:
  • Be part of communities in the area. In sales, you can participate in SalesHeroes and still have access to exclusive vacancies there.